BRAND HISTORY OF DOVE

 

"BRAND HISTORY OF DOVE"

Dove was founded in 1957 and has since grown to be a global brand with goods distributed in over 150 countries. Women, men, and even babies can benefit from the brand's personal care products. The firm is noted for its soft image, which is aided in part by its logo. After all, the Dove name and logo are a sign of peace and goodwill.

Brief history of Dove

Dove's origins can be traced back to the invention of soap. In fact, no other personal care brand now makes as much soap as Dove, and the corporate name has always been associated with soap-making. Dove began as a soap firm unlike any other at the time, when it was established in 1957. However, the younger company managed to distinguish out from the crowd thanks to its unique moisture combination.

Dove soon distinguished itself from its competitors by developing soap that hydrated rather than dried out the skin. Dove was clear from the start that it was committed to producing high-quality products for its customers. Today, Dove deals into hair care products in addition to skin care, bathing, and antiperspirant/deodorant product

Dove had a particularly fortunate year in 2004. It was the first firm to create the Real Beauty campaign, which idealised the concept of body positivity and promoted self-care and self-love values above what was considered socially acceptable. Dove's packaging evolved over time to mirror its logo images, which evoked simplicity, elegance, and tenderness.

Any company's brand is defined by its distinctive logo and the level of service it provides. Dove delivered high-quality products to its customers, and its emblem helped company earn public acceptance.

Dove logo

Dove has traditionally been associated with gentleness and elegance. The brand's logotype, which has a calligraphic design and a minor italic, demonstrates this. All of these details contribute to the logo's pleasant feel and attractiveness. They also send the message that the organisation is concerned about its products and customers. The brand has evolved four times since its inception in the 1950s, with new logo interpretations produced expressly for the brand's expanding personal care categories.

Dove’s Marketing Strategy And Reasons Behind Its Success

-Synthetic surfactants, palm kernel and other vegetable oils, and salts produced from animal fats such as tallow are the main ingredients in Dove products. At the same time, Dove products are PETA-certified, which means that no animals are used in the production process.

-While Dove products for women are known for their freshness and moisturising characteristics, its expansion into Baby Dove has proven to be a successful marketing approach. The items quickly became a popular among moms everywhere. While moisturising goods for sensitive skin make it soft, moisturising products for dry skin keep it safe from allergies.. 

Conclusion 

Since 1957, the Dove soap has come a long way, and it has been accompanied by a wide range of body care items from the same-named company. Dove's main goal has always been to enhance the attractiveness and confidence of women, men, and infants by using cruelty-free and hydrating components in its products.
Dove's product collection is extensive and trustworthy for moisturised, pure, and clean skin that is naturally smooth to the touch, ranging from soaps to shampoos, deodorants to hand wash. The controversy over Dove's advertising being racist has been calmed by the company's drive to redefine beauty.